Recently I have gotten a handful of emails from readers asking me my tips for starting a blog or other big projects. One of my favorite things to do is brainstorm with others and generate creative, collaborative, and innovative ideas. While I can go on and on about how to start and grow a blog (you can read my business of blogging series here), I thought I would share some ideas I have been having about my own blog.

When I started Perfect 10 SF in 2014, I knew nothing about blogging. I didn't even read a single blog. With all of the knowledge I've accumulated in the 2+ years I can't help but really love the naive zest that fueled those first days of the blog. I've been thinking if I were to start my blog today what would it be like. Here are some of my ideas:

  1. Miss Caroline. I didn't realize how important the title of my blog would be and how people would know me as Perfect 10 SF. I will never forget the first time someone said to me, "Are you Perfect 10 SF?!" (It was a lovely sales associate named Katie from Gap on Chestnut) and I remember saying I'm Caroline! Had I known that bloggers' names are their site titles I would have named my blog Miss Caroline. I just loooove the idea of someone saying to me, "Are you Miss Caroline?!". hahahahah!!!
  2. Focus. Granted most of the things I would do today are based on the tips Jesse has been giving me for the past 2+ years about my blog. My topic path has been shoes-> fashion-> pregnancy-> parenting->Lillian and everything in between. I write about San Francisco and a variety of things. As a result of following my personal trajectory, I have very loyal readers (thank you!!!). If I were to start today I might focus on events- event planning tips, what to wear to an event, best practices, events I attended, etc. Adele said it best, "life is a party waiting to be thrown!" Don't you just love that- Miss Caroline does Events.
  3. Guests posts. In my dream world my blog would be written by me and my siblings- each kid takes a day and posts. But they have lives and are too busy to do that. I also would love to have a blog that isn't just written by me, but has a lot of guest posts!!! I love that my blog has become a community for me but I would love it to be more balanced and have others contribute. So if you are interested in writing please email me

As always, thanks for reading!





Professionalcaroline curran