I regularly check the J.Crew site to see their new arrivals and sales and the other day I noticed a new beauty category. It seems as if J.Crew has added two dozen or so curated beauty products right under our noses!
They're simply reselling existing brands but I thought it was interesting- I guess they are trying to do new things to get more attention, page links and hopefully sales. I am a big J.Crew devoteé but it has been hard to watch them navigate the past couple of years as the industry changes so much. Sure, they do innovative things- employees modeling at fashion week- and have a few awesome pieces each collection, but I don't think it's been converting to sales.
I actually hadn't heard of NYC-based line MAKE so I am curious to check it out. What do you think of the new J.Crew beauty addition?