Pepa & Co.
I've known about Pepa & Co. for a bit but have recently put them back on my radar since we found out we are expecting our second and since I came up with the idea for a Royal Bundle and was researching British brands.
One of the things I read about Pepa & Co. is that it's a favorite of Kate Middleton. She dresses her children almost exclusively in it on purpose. She doesn't want to create a big frenzy around her children's clothes or a designer. So she sticks with this tried and true brand.
Check out all of their adorable pieces on their website here.