San Francisco Chronicle

Caroline Curran

Style: Timeless preppy popped-collar chic with an eye for sparkle and color.

Backstory: Perfect 10 SF blogger Caroline Curran is a San Francisco native with two very different hometown style influences. On one hand, she mentions the "iconic gray skirts" of her uniform at Convent of the Sacred Heart as informing her love of classic American basics ("from J. Crew to Alexander Wang's very Convent-looking separates"), but on the other, growing up in the Castro gave her an appreciation of over-the-top, high-wattage glamour. "I'm a little Pacific Heights, a little drag queen," Curran laughs. READ MORE HERE.


SF Gate

Kick it off Join self-proclaimed shoe perfectionist Caroline Curran, above, at the launch party for her blog Perfect10SF. Curran will be on the hunt for ideal footwear READ MORE HERE.



Racked SF

There's a new style blogger in town, and she's hosting a launch party. Caroline Curran's new site, Perfect 10 SF, catalogues all things "perfect," and for the party, that translates to a perfect 10% discount at the boutique and treats from American Cupcake READ MORE HERE.

ShopStyle Collective

One of the most common responses I hear about blogging is the sense of community. With common interests and a shared entrepreneurial spirit, bloggers just “get each other.” We work with so many amazing bloggers so we decided to create an opportunity for bloggers to discover new friends and learn tips from each other. READ MORE HERE.


I’ve often felt that my habit for shoe shopping has erred on the side of addiction. I never shop myself into debt, but a few weeks ago, I began to seriously wonder if I was buying things thoughtfully or compulsively. READ MORE HERE.